Brand Guidelines

Official design standards for the Breakpoint Partners brand. Use these guidelines to maintain consistency across all touchpoints.

// LOGO ASSETS

Logo Downloads

Download our logo in multiple formats. Always use the appropriate version based on your background color.

Light Version

Use on dark backgrounds

Breakpoint Partners light logo
Download SVG (Vector)

Dark Version

Use on light backgrounds

Breakpoint Partners dark logo
Download SVG (Vector)
// SPACING & CLEARANCE

Safe Zone

Always maintain adequate clear space around the logo to ensure maximum visibility and impact. The safe zone prevents other visual elements from crowding the logo and maintains its integrity across all applications.

SAFE ZONE
Breakpoint Partners Logo with safe zone
// PROPER USAGE

Logo Usage Guidelines

Follow these guidelines to ensure the logo is always presented correctly.

Correct Contrast

Light logo on dark backgrounds

Light logo on dark background

Adequate Spacing

Maintain proper clearance

Logo with proper spacing
// PROHIBITED USAGE

Don't Do This

Avoid these common mistakes to maintain brand integrity.

Wrong Colors

Never change logo colors

Wrong color example

Distorted

Maintain aspect ratio

Distorted example

Poor Contrast

Wrong version for background

Poor contrast example

Rotated

Keep logo horizontal

Rotated example

Added Effects

No shadows or outlines

Effects example

Crowded

Respect safe zone

Crowded example
// COLOR SYSTEM

Color Palette

Our brand colors are carefully chosen to convey energy, professionalism, and clarity. Use these colors consistently across all brand materials.

Strawberry Spinach Red

Strawberry Spinach Red

Primary brand color for CTAs, accents, and highlights

Black

Black

Primary text and dark backgrounds

White

White

Light backgrounds and contrast text

// TYPE SYSTEM

Typography

Our typography system balances professionalism with technical credibility. Use these fonts consistently for all brand communications.

PRIMARY

Archivo

Headings, body text, UI

Weights:400, 500, 600, 700, 900
Google Fonts →

MONOSPACE

Source Code Pro

Code snippets, technical content

Weights:400, 500, 600
Google Fonts →

LOGO

DM Sans

Logo lockup only

Weights:700
Google Fonts →

Typographic Scale

64px

Heading 1

48px

Heading 2

36px

Heading 3

24px

Heading 4

20px
Heading 5
18px

Body Large - Perfect for lead paragraphs and important content

16px

Body - Standard paragraph text for readability and comfort

14px

Small - Captions, labels, and secondary information

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